The BCG Matrix template can be useful in many areas of your business including marketing, strategic management and business portfolio analysis.
Question marks – Products with a low market share in a fast-growing market (also known as ‘problem children’).Dogs – Products with low market share in a slow-growing market.Cash cows – Products with a high market share in a slow-growing market.The BCG Matrix requires you to sort your products into four categories: This effective framework allows you to analyze a product’s potential to capture market share and generate business growth. What is the BCG Matrix template?Īlso known as the Boston Matrix or Growth-share Matrix, the BCG Matrix is a strategic planning tool that was originally created by the Boston Consulting Group. Ready to get started with this template? It’s ready and waiting in Ayoa! Create your account, then simply open the app, select ‘create whiteboard’ from the homepage and choose this template from the library.
